Roger was recently invited by the Prime Minister’s office to attend their inaugural Spring Showcase, designed to fly the flag for British food and consumer goods and showcase small independent businesses who are exporting their goods internationally.

25 May, 2022

The Spring Showcase was hosted by the Prime Minister, Boris Johnson, and Downing Street was transformed into a ‘street market’ with stallholders from across the UK to champion best of British food businesses.

The Prime Minister was joined by Cabinet ministers to support businesses who are seizing global opportunities for growth, jobs and investment.

Roger was invited to represent both the GREAT Britain campaign ambassadors and as Britains leading watchmaker.

Roger W Smith OBE, Nigel Adams MP and Prime Minister Boris Johnson
Roger W Smith OBE together with Nigel Adams MP and Prime Minister Boris Johnson

“It was a rare opportunity to engage with the Prime Minister and to raise awareness of British watchmaking” said Roger. “Moments like this are very important as we try to ensure senior policy makers recognise our sector’s resurgence and potential for further growth.”

In summing up the Spring Showcase, Prime Minister Boris Johnson said: “Putting the best of British business on the global market is a vital part of growing our economy – with exports bringing £640.3 billion last year alone. Every corner of the UK is filled with exceptionally talented businesses and I’m delighted that today we have been able to showcase some of the best of what this country has to offer.”

As part of a lively chat with the Prime Minister, which included Nigel Adams MP (Minister without Portfolio), Roger also took the opportunity to talk about the creation of his iconic GREAT Britain watch.

Roger said: “It was definitely one of the more unexpected ‘wrist-checks’ I’ve done!”